Marketing Automation

Perhaps the easiest way to get started with email marketing is through marketing automation. Today’s technologies allow for powerful, relevant information to be sent out automatically based on your desired criteria. This eases the burden on your marketing department, while ensuring your customers remain engaged.

Take, for example, our Transactional Emails. Imagine a day or two after a customer does business with you, they automatically receive a personalized Thank-You email, telling them how much you appreciate their business. True customer loyalty starts when your customers feel valued.

Perhaps it’s been some time since you last saw your customer. Our email platform allows for messages to automatically go out X days since a customer transaction. Whether it is a gentle reminder that you’d love to see them again, or a more targeted offer to entice them back, marketing automation means you’ll always stay top-of-mind.

Birthday emails, anniversaries, surveys and more can all be set up to trigger automatically, creating a compelling eCommunications plan that delivers the right messages at the right time to maximize the customer life cycle.