Targeting and Segmentation

There are times when your very specific message would be white noise to a larger audience. Our email marketing system allows for deep segmentation to identify and target the most likely candidates for your offer. Say for instance you’re an automotive dealer. You have a large number of new model trucks on your lot, and know you easily turn around late trade-ins. Blasting a message to your entire database just doesn’t make sense. Specifically targeting consumers you know meet your target demographic makes your message much more impactful.

Alternatively, consider a customer who has expressed at least some interest in a specific product of yours by clicking on a link, but that customer has yet to make that big purchase. We can send follow up campaigns specifically to that group to close the deal.

We collect a wide range of customer-specific demographic info, including transaction histories and link tracking. This means there are countless ways to sort and segment your data to target the exact group of customers that will get results.